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Problem statement

The Fitness industry has suffered a reduction on work due to the global pandemic we are living through. Because of this, trainers need to improve their online marketing skills to keep their business going and growing.
Who is affected: Trainers who have lost the space to do their job and that can’t visit their clients because of restrictions or lack of space.
How might we fix the problem: By giving trainers a platform to create, ideate, organise and schedule content that would motivate their current clients and invite new ones into their business.
Trainers need a service that helps them:
  • Plan what to post
  • Organise their schedule
  • Create an online brand and presence
  • Create client-focused content
  • Get content suggestions
  • Increase online exposure
Tools Used
Figma | Invision | Miro | Canva | Xtensio | Adobe XD | Smaply

Methodology

Methodology flow

User Research and Personas

Personas Research Personas Research

Journey Mapping

Journey Mapping

Affinity Map

Affinity Map
I interviewed trainers and coaches to do my research. Their responses allowed me to create an affinity map with Miro.

Empathy Map

Empathy Map
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Research Insights

Research Insights

Information Architecture

Information Architecture

App flow

App Flow

MVP

MVP

Branding

Branding

Ideation

Ideation Process

Wireframes

Wireframes Digital Prototype
I made the Digital Prototype using Adobe XD
✌️ This website was built by Lilish Warrior